Technology

• The main companies currently providing music download services are Apple, Napster, limewire and to some extent Myspace and Youtube. The main providers of Mp3 or Mp4 players include Creative, Apple and Sony.
• The target audience for the advertising campaigns are young adults and teenagers of both gender.
• The online music store is a reasonably new technology, however, recently it has been going through some changes in recent months. this includes EMI dropping its protection and P2P filesharing becoming more and more popular. MP3 players are effectively and old technology which has been thorugh radical change because they had developed from the sony walkman tape player.
• Music downloading is non linear because it is what the person wants choice therefore he or she is not lead down a route to that music he or she makes his or her own choices and the experience is his or her own.