Friday, March 30, 2007

YouTube in 'landmark' music deal

Madonna is one of Warner's headline actsVideo-sharing site YouTube has signed a deal with media giant Warner Music to allow its material to be used legally.
http://news.bbc.co.uk/1/hi/entertainment/5357390.stm

The deal means intervies and videos by warners artists can be used for some of the profits that are mde throught advertising revenue by youtube. Youtube has also introduced a royalty tracking system which allows them to see when videos on the site are using copywrighted material and to figure out how much advertising revenue is owed to warner.

It has been descried as media 'transformed' it allows warner to review homemade videos and decide wether to approve or reject them.
Warber music group are the fourth biggest record company in the world.

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